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Like many new age movements, ours was launched in a modest way on a WhatsApp group.

Committed individuals from the self-organized craft sector believed the larger population was unaware of the handmade sector and with the onslaught of the pandemic, saw the situation worsening for artisans. The network began looking for ways to support them through the lockdown phase which had brought the handmade economy to a grinding halt.

Despite the devastation which ensued, C19 proved to be an opportunity to address the fragility of the artisan economy, the second largest employment generator in the country after agriculture. The first efforts of the numerous people who joined the group were to organize relief for artisan families in distress. This temporary measure kept starvation at bay but was not the long term solution. Conversations around the challenges, the future potential of the ecosystem grew into an energetic network of multiple stakeholders willing to work together. Creative Dignity thus came into being as a collaborative space for the artisan sector along with other collective efforts that began simultaneously.

Within four fast-paced months, the network grew with connections in 26 states of the country and succeeded in raising money for relief, organizing digital access to markets, designing digital capacity building for artisans and experimenting with new ways of existing.

After two years of palpable impact, members of Creative Dignity decided to work towards post covid recovery leading to rejuvenation for artisan groups in India. With a spirit of collaborative resource-sharing, Creative Dignity stands as an unregistered network with a lean operations team, engaged members and a voluntary secretariat hosted by IndusTree Crafts Foundation.

The Artisan sector is important as :

With over 200 million livelihoods directly or indirectly linked to this sector, and over 50% participation of women, craft-based production continues to be one of the primary means of dignified employment among informal rural communities.

The Artisan sector is important as :

Ninety five percent of the world’s hand woven fabric is produced in India. According to the 4 th All India Handloom Census 2019-2020, the country has over 3.4 million handloom workers which include weavers and ancillary workers.

The Artisan sector is important as :

The sector is decentralized and requires very low capital investment. It uses natural raw materials, it is socially inclusive and has inherent qualities for circularity of production and consumption.

The Artisan sector is important as :

The craft sector aligns itself with 12 of the 17 UN Sustainable Development Goals. It also has the potential to play a major role in the green economy of the future.

Vector (4)

A world where artisans have the agency to thrive with dignity.


Enabling knowledge, tools and networks for artisans to be equal stakeholders in creating regenerative economies.

Slide 1
Relief (Food+Medical)
1.50 cr

was disbursed for food and medical relief

13070 artisan families

supported through relief covid-relief and awareness material

16 state teams

helped reach artisans during the pandemic

Slide 2
Livelihood resumption
9.69 Lakh

given to various groups accross nine states as Raw Material Grant

294 artisans

could resume work with the grant money

Slide 3
Market Connect
374 digital catlogues

were made for artisans across 19 states in the country, in a joint effort by volunteers and artisans themselves, so as to carry on business during the pandemic

130+ Artisans

were on boarded onto 12 e-commerce platforms in 2020 as a part of our Artisan Direct campaigns

50 Lakhs

Sales worth 50 Lakhs were achieved with the Artisan Direct Online campaigns

Slide 4
Knowledge Building
3500 artisans

associated with various member organizations benefitted from the 90+ downloads of the capacity building tools developed.

55 artisans + 20 volunteers

were a part of our Artisan Saathi Program - a buddy system which supported artisans in building a digital identity.

7 modules

for Digital capacity building were developed by CD in 2020 and 2021.

Slide 5
Artisan Enterprise Development
1081 artisans

across 8 states have been impacted by our Artisan Enterprise Development Program, where CD is working with 12 shortlisted organizations for a year long need-based capacity building, market connections and design guidance support, through linkages with suitable subject experts.

40 artisan groups of 1577 artisans

are a part of the Project Tarasha cohort that CD has partnered with for the development program.

12 artisan groups

have been a part of workshops about the 4Ps of market - Product, Pricing, Presentation and Packaging with our partners, Craft Village, who have expertise in understanding the trends, design and market.

16 artisan groups

from the Project Tarasha Cohort are working with several experienced and young designers for design exchange, mentorship, value addition and innovative product development

Slide 6
565+ members

organizations, professionals and practitioners from the ecosystem energize the CD movement.

312+ student interns and volunteers

have contributed to the movement.

42 collaborators

from within and outside the handmade sector partnered with us for marketing building, knowledge sharing and more.

13+ supporting organizations

have funded and catalysed activities of the CD movement.

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