Artisan Direct - Mumbai
A Constellation of Art, Craft & Design
A zero commision artisan bazaar & a design showcase featuring new interpretations of traditional crafts
Craft and Design have always been intertwined like wrap and weft. However, in the last couple of decades the market inclination had skewed towards designers, reducing artisans to manufacturers or suppliers. We want to show the power of equitable artisan-designer partnerships…
Creative Dignity is a movement that has brought together diverse creative producers, practitioners, and professionals to energize the ecosystem that Indian artisans need in this time of COVID-19 and post-COVID-19 impact. We envision a world where artisans have the agency to thrive with dignity.
was disbursed for food and medical relief
supported through relief covid-relief and awareness material
helped reach artisans during the pandemic
given to various groups accross nine states as Raw Material Grant
could resume work with the grant money
were made for artisans across 19 states in the country, in a joint effort by volunteers and artisans themselves, so as to carry on business during the pandemic
were on boarded onto 12 e-commerce platforms in 2020 as a part of our Artisan Direct campaigns
Sales worth 50 Lakhs were achieved with the Artisan Direct Online campaigns
associated with various member organizations benefitted from the 90+ downloads of the capacity building tools developed.
were a part of our Artisan Saathi Program - a buddy system which supported artisans in building a digital identity.
for Digital capacity building were developed by CD in 2020 and 2021.
across 8 states have been impacted by our Artisan Enterprise Development Program, where CD is working with 12 shortlisted organizations for a year long need-based capacity building, market connections and design guidance support, through linkages with suitable subject experts.
are a part of the Project Tarasha cohort that CD has partnered with for the development program.
have been a part of workshops about the 4Ps of market - Product, Pricing, Presentation and Packaging with our partners, Craft Village, who have expertise in understanding the trends, design and market.
from the Project Tarasha Cohort are working with several experienced and young designers for design exchange, mentorship, value addition and innovative product development
organizations, professionals and practitioners from the ecosystem energize the CD movement.
have contributed to the movement.
from within and outside the handmade sector partnered with us for marketing building, knowledge sharing and more.
have funded and catalysed activities of the CD movement.
Weaver, Bhujodi, Kutch
Creative Dignity hume aaj ke samay digital duniya se jodta hai aur is digital world me ek dusre se jodta hai. (CD connects us to today's digital world and connects us to each other here.)
Industree Crafts Foundation is the voluntary secretriat for Creative Dignity.