Artisan Direct – Market Connect

Markets are the pivot for stability and growth for micros enterprises. In self-organized economies like the handmade sector, lack of information, access, preparedness and working capital are critical challenges for rural creative entrepreneurs and enterprises. Given the plurality and remote geographies, market access and market creation become essential. The market is an integral part of the Enterprise Development program both as an endpoint and an indicator of success.

Since 2020, the CD network has attempted to create markets in new spaces for creative enterprises spanning digital platforms, campaigns, collective branding, nurturing diverse buyers, aggregating and curating corporate orders, and curating new forms of showcases. All of these have been through multifarious collaborations and partners across the ecosystem.